"Nothing Runs Like a Deere"
Look who's getting into Real Esatate! Deere & Co., the international tractor manufacturer, has announced they will enter into a real estate joint venture with closely held St. Lawrence Homes, Inc. of Raleigh, N.C. They will create a "John Deere Signature Community" in Durham, N.C. The $375,000 to $500,000 homes will come with a garage full of John Deere gear, including a lawn tractor with two years of free maintenance, a hand-held leaf blower, a trimmer plus garden and cleaning tools. Deere estimates the package is worth $4,000 to $5,000.
Home Buyers will also get to choose from three Deere-designed landscaping packages for the plots ranging from one-half to one acre. The plants and shrubs will come from John Deere Landscapes, a landscaping-supply wholesaler and Deere unit.
John Jenkins, Deere's president for commercial consumer equipment, stresses the venture isn't a real-estate play. "It's a way of showing the customer that John Deere can be one source in having beautiful land." ....See the "deere" run!